My Cosmo Closet

Mobile App Prototype • UX Research • UX Design

What?

My Cosmo Closet is an app that filters celebrity and Cosmopolitan Magazine editor outfits by name or occasion, simplifying outfit choices.

Role: Designer, Researcher, Team Member

Tools: Figma, AdobeXD, Affinity Designer,

Duration: 1 month during my summer internship at Hearst Magazines

Outcome: Presented to the Cosmopolitan Team and got positive feedback

Process

Survey Responses (48 responses)

Problem Statement:

Simplifying the process of selecting outfits for various events.

For an indecisive & last-minute person, choosing outfits is a stressful situation and this app is meant to streamline the process.

Understanding the Target User

To find out what challenges our target audience face while deciding their outfit, I created a survey and shared it within the organisation.

Most of survey respondents were women between the ages 16-22 and they needed help deciding outfits according to occasions.

The Findings:

Empathy Maps

From our research, we found 1 main persona.

Solution & App’s Purpose

To give relevant fashion advise, our app wanted to give fast, convenient & affordable options. Our app would have:

  • Access to our celebrity’s original and dupe pieces

  • Consolidated occasion outfits

  • Engaging content to embody Cosmopolitan’s values: Fun, Sexy and Social

Competitor Analysis:

All three of these offer outfit options, but none give it in one page according to an event or celebrity

Why does this app stand out?

Social:

Advice and engaging comment section; celebrity and influencer partnerships

Personalized:

Outfits are specific to occasions chosen by the user

Shoppable:

Provides access to affordable items and saves time in finding a similar items

The Prototype

I designed the high-fidelity prototype using Figma. I wanted users to have an seamless and intuitive experience that gives them access to their ideal outfit they wanted.

  • Holistic Experience: Taking charge of the full design process offered a comprehensive understanding of how each stage impacts the final product, deepening my design expertise.

  • Data-Informed Decisions: Leveraging detailed research throughout the project streamlined the design process and provided clear direction during decision-making.

  • Team Collaboration: Collaborating with my intern group allowed us to combine our diverse skills and perspectives, leading to a more well-rounded and effective design that met both user needs and technical requirements.

My Key Takeaways